{"product_id":"wella-koleston-perfect-44-0-intense-medium-brown-60ml","title":"Wella Professionals Koleston Perfect ME+ 44\/0 Pure Naturals Permanent Hair Colour, 60ml","description":"\u003ch3 data-start=\"559\" data-end=\"582\"\u003e\n\u003cstrong data-start=\"565\" data-end=\"582\"\u003eWhat It Does:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"583\" data-end=\"931\"\u003e\n\u003cli data-start=\"583\" data-end=\"662\"\u003e\n\u003cp data-start=\"585\" data-end=\"662\"\u003eDelivers intense medium brown colour with natural depth and a luminous shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"663\" data-end=\"730\"\u003e\n\u003cp data-start=\"665\" data-end=\"730\"\u003eProvides up to 100% grey hair coverage with long-lasting results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"731\" data-end=\"821\"\u003e\n\u003cp data-start=\"733\" data-end=\"821\"\u003eInfused with \u003cstrong data-start=\"746\" data-end=\"764\"\u003eME+ Technology\u003c\/strong\u003e to reduce the risk of developing new hair dye allergies.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"822\" data-end=\"891\"\u003e\n\u003cp data-start=\"824\" data-end=\"891\"\u003eLess hair damage with every use, thanks to Pure Balance Technology.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"892\" data-end=\"931\"\u003e\n\u003cp data-start=\"894\" data-end=\"931\"\u003eIdeal for professional use in salons.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"933\" data-end=\"936\"\u003e\n\u003ch3 data-start=\"938\" data-end=\"967\"\u003e\n\u003cstrong data-start=\"944\" data-end=\"967\"\u003eWhy You'll Love It:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"968\" data-end=\"1252\"\u003e\n\u003cli data-start=\"968\" data-end=\"1027\"\u003e\n\u003cp data-start=\"970\" data-end=\"1027\"\u003eReduced risk of allergic reactions due to ME+ innovation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1028\" data-end=\"1077\"\u003e\n\u003cp data-start=\"1030\" data-end=\"1077\"\u003eDelivers pure, balanced colour with high shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1078\" data-end=\"1118\"\u003e\n\u003cp data-start=\"1080\" data-end=\"1118\"\u003eEven colour result from roots to tips.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1119\" data-end=\"1189\"\u003e\n\u003cp data-start=\"1121\" data-end=\"1189\"\u003eCreamy texture allows smooth application and professional precision.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1190\" data-end=\"1252\"\u003e\n\u003cp data-start=\"1192\" data-end=\"1252\"\u003eTrusted by stylists worldwide for reliable, vibrant results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1254\" data-end=\"1257\"\u003e\n\u003ch3 data-start=\"1259\" data-end=\"1285\"\u003e\n\u003cstrong data-start=\"1265\" data-end=\"1285\"\u003eVolume\/Quantity:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"1286\" data-end=\"1345\"\u003e\n\u003cli data-start=\"1286\" data-end=\"1345\"\u003e\n\u003cp data-start=\"1288\" data-end=\"1345\"\u003e60ml tube – ideal for full-head colour or root touch-ups.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1347\" data-end=\"1350\"\u003e\n\u003ch3 data-start=\"1352\" data-end=\"1388\"\u003e\n\u003cstrong data-start=\"1358\" data-end=\"1388\"\u003eSkin Type \/ Hair Concerns:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"1389\" data-end=\"1570\"\u003e\n\u003cli data-start=\"1389\" data-end=\"1484\"\u003e\n\u003cp data-start=\"1391\" data-end=\"1484\"\u003eSuitable for clients with sensitive scalps (always perform a patch test 48 hours before use).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1485\" data-end=\"1570\"\u003e\n\u003cp data-start=\"1487\" data-end=\"1570\"\u003eIdeal for those with grey hair or looking for full coverage and rich colour payoff.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1572\" data-end=\"1575\"\u003e\n\u003ch3 data-start=\"1577\" data-end=\"1611\"\u003e\n\u003cstrong data-start=\"1583\" data-end=\"1611\"\u003eCertifications \/ Claims:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"1612\" data-end=\"1785\"\u003e\n\u003cli data-start=\"1612\" data-end=\"1642\"\u003e\n\u003cp data-start=\"1614\" data-end=\"1642\"\u003e✔️ Up to 100% grey coverage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1643\" data-end=\"1686\"\u003e\n\u003cp data-start=\"1645\" data-end=\"1686\"\u003e✔️ ME+ reduces the risk of new allergies.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1687\" data-end=\"1733\"\u003e\n\u003cp data-start=\"1689\" data-end=\"1733\"\u003e✔️ Less hair damage after every application.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1734\" data-end=\"1785\"\u003e\n\u003cp data-start=\"1736\" data-end=\"1785\"\u003e✔️ Pure, intense colour with shine and longevity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1787\" data-end=\"1790\"\u003e\n\u003ch3 data-start=\"1792\" data-end=\"1822\"\u003e\n\u003cstrong data-start=\"1798\" data-end=\"1822\"\u003eFeatures \u0026amp; Benefits:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"1823\" data-end=\"2128\"\u003e\n\u003cli data-start=\"1823\" data-end=\"1897\"\u003e\n\u003cp data-start=\"1825\" data-end=\"1897\"\u003e\u003cstrong data-start=\"1825\" data-end=\"1844\"\u003eME+ Technology:\u003c\/strong\u003e Reduces allergy risk compared to standard hair dyes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1898\" data-end=\"1986\"\u003e\n\u003cp data-start=\"1900\" data-end=\"1986\"\u003e\u003cstrong data-start=\"1900\" data-end=\"1928\"\u003ePure Balance Technology:\u003c\/strong\u003e Minimises formation of free radicals for vibrant results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1987\" data-end=\"2055\"\u003e\n\u003cp data-start=\"1989\" data-end=\"2055\"\u003e\u003cstrong data-start=\"1989\" data-end=\"2020\"\u003eProfessional Cream Formula:\u003c\/strong\u003e Easy to apply, consistent results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2056\" data-end=\"2128\"\u003e\n\u003cp data-start=\"2058\" data-end=\"2128\"\u003e\u003cstrong data-start=\"2058\" data-end=\"2082\"\u003eLong-Lasting Colour:\u003c\/strong\u003e Doesn’t fade easily and keeps its brilliance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2130\" data-end=\"2133\"\u003e\n\u003ch3 data-start=\"2135\" data-end=\"2157\"\u003e\n\u003cstrong data-start=\"2141\" data-end=\"2157\"\u003eIngredients:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"2158\" data-end=\"2602\"\u003eAqua\/Water\/Eau, Cetearyl Alcohol, Propylene Glycol, Ammonia, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Sodium Sulfate, Steareth-200, Resorcinol, Xanthan Gum, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Parfum\/Fragrance, 2-Methylresorcinol, CI 77891\/Titanium Dioxide, Disodium EDTA, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2-Amino-6-Chloro-4-Nitrophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.\u003c\/p\u003e\n\u003chr data-start=\"2604\" data-end=\"2607\"\u003e\n\u003ch3 data-start=\"2609\" data-end=\"2639\"\u003e\n\u003cstrong data-start=\"2615\" data-end=\"2639\"\u003eIngredient Benefits:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"2640\" data-end=\"2941\"\u003e\n\u003cli data-start=\"2640\" data-end=\"2691\"\u003e\n\u003cp data-start=\"2642\" data-end=\"2691\"\u003e\u003cstrong data-start=\"2642\" data-end=\"2663\"\u003eCetearyl Alcohol:\u003c\/strong\u003e Smoothens and softens hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2692\" data-end=\"2750\"\u003e\n\u003cp data-start=\"2694\" data-end=\"2750\"\u003e\u003cstrong data-start=\"2694\" data-end=\"2706\"\u003eAmmonia:\u003c\/strong\u003e Opens cuticle for deep pigment penetration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2751\" data-end=\"2819\"\u003e\n\u003cp data-start=\"2753\" data-end=\"2819\"\u003e\u003cstrong data-start=\"2753\" data-end=\"2774\"\u003ePropylene Glycol:\u003c\/strong\u003e Retains moisture and improves spreadability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2820\" data-end=\"2883\"\u003e\n\u003cp data-start=\"2822\" data-end=\"2883\"\u003e\u003cstrong data-start=\"2822\" data-end=\"2840\"\u003eAscorbic Acid:\u003c\/strong\u003e Acts as antioxidant and colour stabiliser.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2884\" data-end=\"2941\"\u003e\n\u003cp data-start=\"2886\" data-end=\"2941\"\u003e\u003cstrong data-start=\"2886\" data-end=\"2901\"\u003eResorcinol:\u003c\/strong\u003e Plays a key role in colour development.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2943\" data-end=\"2946\"\u003e\n\u003ch3 data-start=\"2948\" data-end=\"2972\"\u003e\n\u003cstrong data-start=\"2954\" data-end=\"2972\"\u003eHow to Use It:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003col data-start=\"2973\" data-end=\"3245\"\u003e\n\u003cli data-start=\"2973\" data-end=\"3028\"\u003e\n\u003cp data-start=\"2976\" data-end=\"3028\"\u003eMix with \u003cstrong data-start=\"2985\" data-end=\"3015\"\u003eWelloxon Perfect Developer\u003c\/strong\u003e (1:1 ratio).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3029\" data-end=\"3060\"\u003e\n\u003cp data-start=\"3032\" data-end=\"3060\"\u003eApply to dry, unwashed hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3061\" data-end=\"3134\"\u003e\n\u003cp data-start=\"3064\" data-end=\"3134\"\u003eLeave for \u003cstrong data-start=\"3074\" data-end=\"3091\"\u003e30–40 minutes\u003c\/strong\u003e depending on the desired colour intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3135\" data-end=\"3194\"\u003e\n\u003cp data-start=\"3138\" data-end=\"3194\"\u003eRinse thoroughly and shampoo with a colour-safe product.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3195\" data-end=\"3245\"\u003e\n\u003cp data-start=\"3198\" data-end=\"3245\"\u003eCondition the hair for smooth finish and shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"3247\" data-end=\"3250\"\u003e\n\u003ch3 data-start=\"3252\" data-end=\"3278\"\u003e\n\u003cstrong data-start=\"3258\" data-end=\"3278\"\u003eClaimed Results:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"3279\" data-end=\"3417\"\u003e\n\u003cli data-start=\"3279\" data-end=\"3320\"\u003e\n\u003cp data-start=\"3281\" data-end=\"3320\"\u003eVibrant, deep medium brown hair colour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3321\" data-end=\"3347\"\u003e\n\u003cp data-start=\"3323\" data-end=\"3347\"\u003e100% grey hair coverage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3348\" data-end=\"3379\"\u003e\n\u003cp data-start=\"3350\" data-end=\"3379\"\u003eEnhanced shine and longevity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3380\" data-end=\"3417\"\u003e\n\u003cp data-start=\"3382\" data-end=\"3417\"\u003eLess hair damage with repeated use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella Professionals","offers":[{"title":"ME+ 44\/0 \/ 60ml","offer_id":48040914714883,"sku":null,"price":44.68,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Wella-Professionals-Koleston-Perfect-Pure-Naturals-44-0-Meduim-Brown-Intensive_3e6ab211-a8d4-490a-ae46-870a00fd68f0.jpg?v=1777601826","url":"https:\/\/indicrest.store\/en\/products\/wella-koleston-perfect-44-0-intense-medium-brown-60ml","provider":"Indicrest KSA","version":"1.0","type":"link"}