{"product_id":"loreal-professionnel-paris-majilift-12-3-golden-very-light-brown-49-5g","title":"L'Oreal Professionnel Paris Majirel LIFT – 12.3 (Golden Very Light Brown) Hair Color, 49.5 g","description":"\u003cdiv class=\"c-product__informations\"\u003e\n\u003ch3 class=\"c-product__title\"\u003eL'Oreal Professionnel - Majirel Lift Iconic Color, Limitless Possibilities.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003ePermanent rich hair color, offers a large shade palette and a mistake-proof usage.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e45% more conditioned after color.*\u003cbr\u003eOptimal coverage.\u003cbr\u003eLong lasting color\u003cbr\u003eTrue-to-tone \u0026amp; vibrant results\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e*Vs condition of hair that does not contain IonèneG\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3\u003eVarious technologies in Majirel:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMajirel Cool Cover\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel High Lift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Lift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Contrast\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 data-start=\"406\" data-end=\"424\"\u003eWhat It Does\u003c\/h3\u003e\n\u003cp data-start=\"425\" data-end=\"501\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eL'Oreal Professionnel Paris Majirel LIFT 12.3 Golden Very Light Brown is a high‑lift permanent hair dye that delivers vibrant golden tones while lifting up to three levels. It covers 100% of grey hairs and leaves locks luminous and richly colored. Formulated with Incell™ and Ionene G™, this salon-grade color strengthens hair fibers from within, offering glossy, conditioned results even after multiple washes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUp to 3 levels of lift\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e45% more conditioned after color.*\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e*Vs condition of hair that does not contain IonèneG\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003chr data-start=\"503\" data-end=\"506\"\u003e\n\u003ch3 data-start=\"508\" data-end=\"532\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"533\" data-end=\"570\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis Majirel LIFT shade transforms your look with radiant, salon‑quality color in just 35 minutes. Its advanced conditioning blend leaves hair noticeably softer and more manageable, reducing damage during processing. Enjoy a professional glossy finish and enduring shade depth that resists fading, ideal for touch-ups or full-color refreshes.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"572\" data-end=\"575\"\u003e\n\u003ch3 data-start=\"577\" data-end=\"598\"\u003eVolume\/Quantity\u003c\/h3\u003e\n\u003cp data-start=\"599\" data-end=\"636\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEach tube contains 49.5 g of permanent color cream—ideal for full-head applications, roots, or creative elaborate hues.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"638\" data-end=\"641\"\u003e\n\u003ch3 data-start=\"643\" data-end=\"667\"\u003eHair Type\/Concerns\u003c\/h3\u003e\n\u003cp data-start=\"668\" data-end=\"744\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePerfect for those seeking golden undertones, grey coverage, or a brightness boost. Best suited for natural or previously dyed darker hair (levels 1–5). With its lifting power and color deposit, it addresses uneven tone and dullness effectively\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"746\" data-end=\"749\"\u003e\n\u003ch3 data-start=\"751\" data-end=\"780\"\u003eCertification or Claims\u003c\/h3\u003e\n\u003cp data-start=\"781\" data-end=\"859\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eProfessional-grade, salon-only formula. Free from harmful contaminants (lead, mica), Ammonia-based high-lift permanent color. Enriched with Ionene G™ and Incell™ for fiber reinforcement and conditioning\u003c\/span\u003e .\u003c\/p\u003e\n\u003chr data-start=\"861\" data-end=\"864\"\u003e\n\u003ch3 data-start=\"866\" data-end=\"893\"\u003eFeatures and Benefits\u003c\/h3\u003e\n\u003cul data-start=\"894\" data-end=\"1152\"\u003e\n\u003cli data-start=\"894\" data-end=\"937\"\u003e\n\u003cp data-start=\"896\" data-end=\"937\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\" data-is-only-node=\"\"\u003eHigh-lift formula\u003c\/strong\u003e: Lightens up to 3 levels without pre-bleach.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"938\" data-end=\"981\"\u003e\n\u003cp data-start=\"940\" data-end=\"981\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"17\" data-is-only-node=\"\"\u003eVisible sheen\u003c\/strong\u003e: Rich pigmentation keeps color vibrant and glossy.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"982\" data-end=\"1025\"\u003e\n\u003cp data-start=\"984\" data-end=\"1025\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"22\" data-is-only-node=\"\"\u003e100% grey coverage\u003c\/strong\u003e: Uniform, natural-looking results.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1026\" data-end=\"1069\"\u003e\n\u003cp data-start=\"1028\" data-end=\"1069\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"26\" data-is-only-node=\"\"\u003eStrengthens hair fiber\u003c\/strong\u003e: Incell + Ionene G fortify hair structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1070\" data-end=\"1152\"\u003e\n\u003cp data-start=\"1072\" data-end=\"1152\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"20\" data-is-only-node=\"\"\u003eDamage minimized\u003c\/strong\u003e: Conditioned, smooth feel post-coloring\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1154\" data-end=\"1157\"\u003e\n\u003ch3 data-start=\"1159\" data-end=\"1176\"\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua \/ Water Cetearyl Alcohol Ammonium Hydroxide Oleth-30 Hexadimethrine Chloride Oleic Acid Oleyl Alcohol P-Aminophenol Ascorbic Acid Sodium Metabisulfite Ethanolamine 2-Methyl-5-Hydroxyethylaminophenol 2-Oleamido-1,3-Octadecanediol Resorcinol Edta Parfum \/ Fragrance\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1216\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIncludes key actives: Incell™ (amino acid complex), Ionene G™ (cationic conditioners), plus standard oxidative dyes and cream-based colorant systems. (Full formulation available in professional packaging.)\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"1218\" data-end=\"1221\"\u003e\n\u003ch3 data-start=\"1223\" data-end=\"1248\"\u003eIngredient Benefits\u003c\/h3\u003e\n\u003cul data-start=\"1249\" data-end=\"1334\"\u003e\n\u003cli data-start=\"1249\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1251\" data-end=\"1292\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"23\" data-is-only-node=\"\"\u003eIncell™ \u0026amp; Ionene G™\u003c\/strong\u003e: Strengthen internal structure, reduce breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1293\" data-end=\"1334\"\u003e\n\u003cp data-start=\"1295\" data-end=\"1334\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"20\" data-is-only-node=\"\"\u003eCream-cream base\u003c\/strong\u003e: Ensures even deposition, less irritation, conditioning during processing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1218\" data-end=\"1221\"\u003e\n\u003ch3\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/h3\u003e\n\u003cp\u003eUse Majirel with Oreor developer 30 \u0026amp; 40 volume.\u003c\/p\u003e\n\u003cp\u003eMix Majirel color with developer in a 1:1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003chr data-start=\"1336\" data-end=\"1339\"\u003e\n\u003ch3 data-start=\"1341\" data-end=\"1357\"\u003eHow to Use\u003c\/h3\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves\u003c\/li\u003e\n\u003cli\u003eChoose the right Oreor developer from 20, 30 \u0026amp; 40 volume\u003c\/li\u003e\n\u003cli\u003eFor each application, mix the same amount of Majirel colour and Oreor oxydant in the ratio - 1:1.5\u003c\/li\u003e\n\u003cli\u003eDo not use metallic tools (clips, comb, etc.)\u003c\/li\u003e\n\u003cli\u003eMix together with a whisk until a homogenous texture is obtained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 35 min\u003c\/li\u003e\n\u003cli\u003ePlease do not add water\u003c\/li\u003e\n\u003cli\u003eDevelopment time starts at the end of the root’s application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments\/li\u0026gt;\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time\u003c\/li\u003e\n\u003cli\u003eFinish with the Metal Dx shampoo \u0026amp; mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1582\" data-end=\"1585\"\u003e\n\u003ch3 data-start=\"1587\" data-end=\"1608\"\u003eClaimed Results\u003c\/h3\u003e\n\u003cp data-start=\"1609\" data-end=\"1648\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAchieves intense, multidimensional golden brown hue with full grey coverage and visible shine. Hair feels smoother, more resilient, and salon-fresh longer.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Majirel LIFT – 12.3 (Golden Very Light Brown) \/ 49.5g","offer_id":48040819884291,"sku":null,"price":47.02,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/L_Oreal_Professionnel_Paris_Majirel_LIFT_12.3_Golden_Very_Light_Brown_49.5_g_Indicrest_3191061f-b056-4b55-8f76-5f60cebca6d1.png?v=1777599779","url":"https:\/\/indicrest.store\/en\/products\/loreal-professionnel-paris-majilift-12-3-golden-very-light-brown-49-5g","provider":"Indicrest KSA","version":"1.0","type":"link"}