{"product_id":"loreal-professionnel-majilift-12-7-ash-very-light-brown-49-5g","title":"L'Oreal Professionnel Paris Majirel LIFT - 12.7 (Ash Very Light Brown) Hair Color, 49.5 g","description":"\u003cdiv class=\"c-product__informations\"\u003e\n\u003ch3 class=\"c-product__title\"\u003eL'Oreal Professionnel - Majirel Lift Iconic Color, Limitless Possibilities.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003ePermanent rich hair color, offers a large shade palette and a mistake-proof usage.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e45% more conditioned after color.*\u003cbr\u003eOptimal coverage.\u003cbr\u003eLong lasting color\u003cbr\u003eTrue-to-tone \u0026amp; vibrant results\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e*Vs condition of hair that does not contain IonèneG\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3\u003eVarious technologies in Majirel:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMajirel Cool Cover\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel High Lift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Lift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Contrast\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 data-start=\"231\" data-end=\"249\"\u003eWhat It Does\u003c\/h3\u003e\n\u003cp data-start=\"250\" data-end=\"325\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eL'Oreal Professionnel Paris Majirel LIFT 12.7 delivers a cool ash brown shade with up to 3 levels of lift. The professional-grade formula gives even, vibrant coverage, perfect for transforming dull, grown-out hair or blending grey strands. Each application leaves hair glossy, conditioned, and healthy-looking courtesy of enriched care agents, ensuring an easy-to-use and salon-quality colour experience.\u003c\/span\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUp to 3 levels of lift\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e45% more conditioned after color.*\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e*Vs condition of hair that does not contain IonèneG\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"327\" data-end=\"351\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"389\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis colour offers a striking ash-infused brown tone that flatters all complexions, ideal if you're after a subtle yet sophisticated change. The lightweight Majirel LIFT cream blends effortlessly with the accompanying developer for smooth application and consistent results. Users enjoy the perfect balance of lifting power and natural shade depth while experiencing glossy, conditioned hair post-treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"391\" data-end=\"412\"\u003eVolume\/Quantity\u003c\/h3\u003e\n\u003cp data-start=\"413\" data-end=\"450\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eContains a 49.5 g tube of rich, creamy Majirel LIFT color cream—just the right size for single applications or touch-ups. Professional stylists and home users alike appreciate the portion-controlled tube for easy mixing and minimal waste.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/h3\u003e\n\u003cp\u003eUse Majirel with Oreor developer 30 \u0026amp; 40 volume.\u003c\/p\u003e\n\u003cp\u003eMix Majirel color with developer in a 1:1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003ch3 data-start=\"452\" data-end=\"476\"\u003eHair Type\/Concerns\u003c\/h3\u003e\n\u003cp data-start=\"477\" data-end=\"514\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSuitable for all hair types, especially those seeking tone correction or colour transformation without heaviness. Ideal for medium to dark blonde users aiming for a refined ash tone. Also perfect for covering greys with a cool yet natural brown hue.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"516\" data-end=\"545\"\u003eCertification or Claims\u003c\/h3\u003e\n\u003cp data-start=\"546\" data-end=\"583\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDermatologist-tested and pH-balanced to respect hair and scalp health. Free from ammonia intensity compromises, it promises professional-quality care. Compatible only with L'Oreal Professionnel developers as advised, following safe usage guidelines.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"585\" data-end=\"610\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul data-start=\"611\" data-end=\"870\"\u003e\n\u003cli data-start=\"611\" data-end=\"652\"\u003e\n\u003cp data-start=\"613\" data-end=\"652\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"20\" data-is-only-node=\"\"\u003ePro-grade colour\u003c\/strong\u003e with up to 3-level lift\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"653\" data-end=\"696\"\u003e\n\u003cp data-start=\"655\" data-end=\"696\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"17\" data-is-only-node=\"\"\u003eCool ash tone\u003c\/strong\u003e for sophistication and depth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"697\" data-end=\"740\"\u003e\n\u003cp data-start=\"699\" data-end=\"740\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"24\" data-is-only-node=\"\"\u003eLong-lasting results\u003c\/strong\u003e with vibrant, glossy finish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"741\" data-end=\"784\"\u003e\n\u003cp data-start=\"743\" data-end=\"784\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"23\" data-is-only-node=\"\"\u003eConditioning agents\u003c\/strong\u003e nourish during colouring\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"785\" data-end=\"828\"\u003e\n\u003cp data-start=\"787\" data-end=\"828\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePortion-controlled \u003cstrong data-start=\"19\" data-end=\"34\"\u003e49.5 g tube\u003c\/strong\u003e minimizes waste\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"829\" data-end=\"870\"\u003e\n\u003cp data-start=\"831\" data-end=\"870\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEasy 1:1.5 mixing ratio—takes only a few minutes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"872\" data-end=\"889\"\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua \/ Water Cetearyl Alcohol Ammonium Hydroxide Oleth-30 Hexadimethrine Chloride Oleic Acid Oleyl Alcohol 2,4-Diaminophenoxyethanol Hcl Ascorbic Acid Sodium Metabisulfite Ethanolamine 2-Oleamido-1,3-Octadecanediol P-Phenylenediamine Resorcinol Edta Parfum \/ Fragrance\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"929\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eCore formula features rich colour cream base with advanced hair care actives. Includes meltable waxes and polymers for smooth application and shine. Developer contains ammonia and oxidants to gently open hair cuticle and lock in pigment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"931\" data-end=\"956\"\u003eIngredient Benefits\u003c\/h3\u003e\n\u003cp data-start=\"957\" data-end=\"996\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMeltable waxes provide even dispersion for smoother application and gloss. The conditioning blend maintains moisture and resilience throughout the process. Ash pigments deliver lasting cool tone without fading or brassiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"998\" data-end=\"1017\"\u003eHow to Use It\u003c\/h3\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves\u003c\/li\u003e\n\u003cli\u003eChoose the right Oreor developer from 20, 30 \u0026amp; 40 volume\u003c\/li\u003e\n\u003cli\u003eFor each application, mix the same amount of Majirel colour and Oreor oxydant in the ratio - 1:1.5\u003c\/li\u003e\n\u003cli\u003eDo not use metallic tools (clips, comb, etc.)\u003c\/li\u003e\n\u003cli\u003eMix together with a whisk until a homogenous texture is obtained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 35 min\u003c\/li\u003e\n\u003cli\u003ePlease do not add water\u003c\/li\u003e\n\u003cli\u003eDevelopment time starts at the end of the root’s application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments\/li\u0026gt;\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time\u003c\/li\u003e\n\u003cli\u003eFinish with the Metal Dx shampoo \u0026amp; mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1059\" data-end=\"1080\"\u003eClaimed Results\u003c\/h3\u003e\n\u003cp data-start=\"1081\" data-end=\"1160\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eProfessional-grade ash brown tone with up to 3 levels of lift, long-lasting vibrancy, grey coverage, and a luminous conditioned finish\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Majirel LIFT - 12.7 (Ash Very Light Brown) \/ 49.5g","offer_id":48040819654915,"sku":null,"price":47.02,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/L_Oreal_Professionnel_Paris_Majirel_LIFT_-_12.7_Ash_Very_Light_Brown_49.5_g_Indicrest_d83e5d73-e214-4632-bb53-52125074ce75.png?v=1777599776","url":"https:\/\/indicrest.store\/en\/products\/loreal-professionnel-majilift-12-7-ash-very-light-brown-49-5g","provider":"Indicrest KSA","version":"1.0","type":"link"}