{"title":"Luxury Brand","description":"","products":[{"product_id":"loreal-professionnel-paris-dia-color-4-15-medium-ash-mahogany-brown-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 4.15 - Medium Ash Mahogany Brown Hair Color, 60ml","description":"\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cdiv class=\"c-accordion__item c-accordion__item--active\" data-ui=\"accordionContent\"\u003e\n\u003cdiv class=\"c-accordion__content\"\u003e\n\u003cdiv class=\"c-producttab__content\" data-ui=\"tabContent\" data-target=\"tab-description\"\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eWhat is it?\u003c\/h3\u003e\n\u003cp\u003eDemi-permanent color with no ammonia, gloss \u0026amp; shine with natural looking reflects.\u003c\/p\u003e\n\u003cp\u003ePerfect for first time consumers who want a no commitment gloss color.\u003c\/p\u003e\n\u003ch3\u003eWhat does it do?\u003c\/h3\u003e\n\u003cp\u003e-    6 weeks of gloss color\u003cbr\u003e-    3x more shine\u003cbr\u003e-    Optimal grey coverage\u003cbr\u003e-    100% true-to-tone color\u003cbr\u003e-    Up to 92% natural-origin ingredients\u003cbr\u003e-    Ammonia-free for a pleasant smell. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e-Consumer \u0026amp; instrumental tests.\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e-Instrumental test.\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e-Maximum % of naturality across all shades of the range, with at least 84%.\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/h3\u003e\n\u003cp\u003eUse Dia color with Dia Activateur 9 \u0026amp; 20 volume in a 1.1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003cp\u003eHow to Use\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003eUse exclusively with the recommended Diactivateurs 9 vol or 20 vol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn a bowl, an applicator bottle or a shaker:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix 60 ml (1 tube) of Dia color cream.\u003c\/li\u003e\n\u003cli\u003eThen add 90 ml of Diactivateur 9 vol or 20 vol according to the result required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends.\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 20 min.\u003c\/li\u003e\n\u003cli\u003eDevelopment time starts at the end of the root’s application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments.\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time.\u003c\/li\u003e\n\u003cli\u003eFinish with the Metal Dx shampoo \u0026amp; mask.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eIngredients\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAqua \/ Water \/ E A U , C E T E A Ryl Alcohol , Ethanolamine , Glycerin , Propanediol , Butyrospermum Parkii Butter \/ Shea Butter , Oleic Acid , Oleyl Alcohol , Coco-Glucoside , Sodium Metabisulfite , Toluene-2,5-Diamine , Parfum \/ F R A G R A N C E , A S C O R B I C A C I D , T E T R A S O D I Um G L U Tamat E D I A C E Tat E , M-Aminophenol , Hydroxybenzomorpholine , Xanthan Gum , N,N-Bis(2-Hydroxyethyl)-\\ P - P H E N Y L E N E D I A M I N E S U L F A T E , 2 - A M I N O - 3 - H Y D R O X Y P Y R I D I N E , 4 - A M I N O - 2 - H Y D R O X Y T O L U E N E , Hydroxyethyl-3,4-Methylenedioxyaniline Hcl , Sodium Hyaluronate , Thioglycerin , Citric Acid. N70035304\/1\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 4.15 - Medium Ash Mahogany Brown \/ 60ml","offer_id":48037666652419,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_4.15-_Brown.png?v=1777559401"},{"product_id":"loreal-professionnel-paris-dia-color-4-12-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 4.12 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 4.12 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 4.12 \/ 60ml","offer_id":48037666717955,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_4.12.png?v=1777559403"},{"product_id":"loreal-professionnel-paris-dia-color-4-20-extra-burgundy-brown-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 4.20 - Extra Burgundy Brown Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 4.20 - Extra Burgundy Brown Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv data-readmore=\"Read more\" class=\"c-product__description\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 4.20 - Extra Burgundy Brown \/ 60ml","offer_id":48037666783491,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_4.20_-_Extra_Burgundy_Brown.png?v=1777559407"},{"product_id":"loreal-professionnel-paris-dia-color-4-45-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 4.45 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 4.45 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 4.45 \/ 60ml","offer_id":48037666816259,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.45_-_Mahogany_Copper_Dark_Blonde_a30486be-cb21-492e-85ac-43e0a29a8fbd.png?v=1777559409"},{"product_id":"loreal-professionnel-paris-dia-color-4-62-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 4.62 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 4.62 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 4.62 \/ 60ml","offer_id":48037666849027,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_4.62.png?v=1777559411"},{"product_id":"loreal-professionnel-paris-dia-color-clear-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color Clear Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color Clear Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color Clear \/ 60ml","offer_id":48037666881795,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_Clear.png?v=1777559413"},{"product_id":"loreal-professionnel-paris-dia-color-5-1-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 5.1 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 5.1 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 5.1 \/ 60ml","offer_id":48037666980099,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_5.1.png?v=1777559415"},{"product_id":"loreal-professionnel-paris-dia-color-5-18-light-ash-mocha-brown-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 5.18 - Light Ash Mocha Brown Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 5.18 - Light Ash Mocha Brown Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 5.18 - Light Ash Mocha Brown \/ 60ml","offer_id":48037667012867,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_5.18_-_Light_Ash_Mocha_Brown.png?v=1777559417"},{"product_id":"loreal-professionnel-paris-dia-color-5-3-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 5.3 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 5.3 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 5.3 \/ 60ml","offer_id":48037667045635,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_5.3.png?v=1777559419"},{"product_id":"loreal-professionnel-paris-dia-color-5-35-mahogany-golden-light-brown-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 5.35 - Mahogany Golden Light Brown Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 5.35 - Mahogany Golden Light Brown Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 5.35 - Mahogany Golden Light Brown \/ 60ml","offer_id":48037667078403,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_5.35_-_Mahogany_Golden_Light_Brown.png?v=1777559421"},{"product_id":"loreal-professionnel-paris-dia-color-5-4-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 5.4 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 5.4 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 5.4 \/ 60ml","offer_id":48037667143939,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_5.4.png?v=1777559424"},{"product_id":"loreal-professionnel-paris-dia-color-5-5-mahogany-light-brown-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 5.5 - Mahogany Light Brown Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 5.5 - Mahogany Light Brown Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 5.5 - Mahogany Light Brown \/ 60ml","offer_id":48037667209475,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_5.5_-_Mahogany_Light_Brown.png?v=1777559425"},{"product_id":"loreal-professionnel-paris-dia-color-5-71-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 5.71 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 5.71 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 5.71 \/ 60ml","offer_id":48037667242243,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_5.71.png?v=1777559427"},{"product_id":"loreal-professionnel-paris-dia-color-5-8-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 5.8 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 5.8 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 5.8 \/ 60ml","offer_id":48037667275011,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_5.8.png?v=1777559429"},{"product_id":"loreal-professionnel-paris-dia-color-6-dark-blonde-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6 - Dark Blonde Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6 - Dark Blonde Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6 - Dark Blonde \/ 60ml","offer_id":48037667307779,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6_-_Dark_Blonde.png?v=1777559431"},{"product_id":"loreal-professionnel-paris-dia-color-6-1-dark-ash-blonde-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6.1 - Dark Ash Blonde Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6.1 - Dark Ash Blonde Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6.1 - Dark Ash Blonde \/ 60ml","offer_id":48037667340547,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.1_-_Dark_Ash_Blonde.png?v=1777559434"},{"product_id":"loreal-professionnel-paris-dia-color-6-12-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6.12 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6.12 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6.12 \/ 60ml","offer_id":48037667373315,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.12.png?v=1777559436"},{"product_id":"loreal-professionnel-paris-dia-color-6-23-dark-iridescent-golden-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6.23 - Dark Iridescent Golden Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6.23 - Dark Iridescent Golden Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6.23 - Dark Iridescent Golden \/ 60ml","offer_id":48037667406083,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.23_-_Dark_Iridescent_Golden.png?v=1777559438"},{"product_id":"loreal-professionnel-paris-dia-color-6-3-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6.3 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6.3 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6.3 \/ 60ml","offer_id":48037667438851,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.3.png?v=1777559439"},{"product_id":"loreal-professionnel-paris-dia-color-6-31-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6.31 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6.31 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6.31 \/ 60ml","offer_id":48037667471619,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.31.png?v=1777559441"},{"product_id":"loreal-professionnel-paris-dia-color-6-34-copper-golden-dark-blonde-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6.34 - Copper Golden Dark Blonde Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6.34 - Copper Golden Dark Blonde Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6.34 - Copper Golden Dark Blonde \/ 60ml","offer_id":48037667504387,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.34_-_Copper_Golden_Dark_Blonde.png?v=1777559443"},{"product_id":"loreal-professionnel-paris-dia-color-6-35-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6.35 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6.35 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology  color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6.35 \/ 60ml","offer_id":48037667668227,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.35.png?v=1777559446"},{"product_id":"loreal-professionnel-paris-dia-color-6-45-mahogany-copper-dark-blonde-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6.45 - Mahogany Copper Dark Blonde Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6.45 - Mahogany Copper Dark Blonde Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6.45 - Mahogany Copper Dark Blonde \/ 60ml","offer_id":48037667799299,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.45_-_Mahogany_Copper_Dark_Blonde.png?v=1777559447"},{"product_id":"loreal-professionnel-paris-dia-color-6-60-intense-red-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6.60 - Intense Red Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6.60 - Intense Red Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6.60 - Intense Red \/ 60ml","offer_id":48037667832067,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.60_-_Intense_Red.png?v=1777559449"},{"product_id":"loreal-professionnel-paris-dia-color-6-8-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6.8 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6.8 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6.8 \/ 60ml","offer_id":48037667864835,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.8.png?v=1777559453"},{"product_id":"loreal-professionnel-paris-dia-color-6-84-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 6.84 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 6.84 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 6.84 \/ 60ml","offer_id":48037667930371,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_6.84.png?v=1777559456"},{"product_id":"loreal-professionnel-paris-dia-color-7-medium-blonde-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 7 - Medium Blonde Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 7 - Medium Blonde Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 7 - Medium Blonde \/ 60ml","offer_id":48037667963139,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_7_-_Medium_Blonde.png?v=1777559459"},{"product_id":"loreal-professionnel-paris-dia-color-7-1-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 7.1 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 7.1 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 7.1 \/ 60ml","offer_id":48037667995907,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_7.1.png?v=1777559462"},{"product_id":"loreal-professionnel-paris-dia-color-7-13-ash-golden-blonde-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 7.13 - Ash Golden Blonde Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 7.13 - Ash Golden Blonde Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 7.13 - Ash Golden Blonde \/ 60ml","offer_id":48037674844419,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_7.13_-_Ash_Golden_Blonde.png?v=1777559465"},{"product_id":"loreal-professionnel-paris-dia-color-7-18-ash-mocha-blonde-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 7.18 - Ash Mocha Blonde Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 7.18 - Ash Mocha Blonde Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 7.18 - Ash Mocha Blonde \/ 60ml","offer_id":48037674877187,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_7.18_-_Ash_Mocha_Blonde.png?v=1777559467"},{"product_id":"loreal-professionnel-paris-dia-color-7-44-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 7.44 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 7.44 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 7.44 \/ 60ml","offer_id":48037674909955,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_7.44.png?v=1777559470"},{"product_id":"loreal-professionnel-paris-dia-color-7-32-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 7.32 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 7.32 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 7.32 \/ 60ml","offer_id":48037675008259,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_7.32.png?v=1777559471"},{"product_id":"loreal-professionnel-paris-dia-color-7-8-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 7.8 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 7.8 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 7.8 \/ 60ml","offer_id":48037675041027,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_7.8.png?v=1777559474"},{"product_id":"loreal-professionnel-paris-dia-color-8-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 8 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 8 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 8 \/ 60ml","offer_id":48037675532547,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_8.png?v=1777559476"},{"product_id":"loreal-professionnel-paris-dia-color-8-1-light-ash-blonde-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 8.1 - Light Ash Blonde Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 8.1 - Light Ash Blonde Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 8.1 - Light Ash Blonde \/ 60ml","offer_id":48037675565315,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_8.1_-_Light_Ash_Blonde.png?v=1777559478"},{"product_id":"loreal-professionnel-paris-dia-color-8-13-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 8.13 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 8.13 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 8.13 \/ 60ml","offer_id":48037675598083,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_8.13.png?v=1777559482"},{"product_id":"loreal-professionnel-paris-dia-color-8-2-light-iridescent-blonde-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 8.2 - Light Iridescent Blonde Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 8.2 - Light Iridescent Blonde Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 8.2 - Light Iridescent Blonde \/ 60ml","offer_id":48037675729155,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_8.2_-_Light_Iridescent_Blonde.png?v=1777559485"},{"product_id":"loreal-professionnel-paris-dia-color-8-23-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 8.23 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 8.23 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 8.23 \/ 60ml","offer_id":48037675794691,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_8.23.png?v=1777559486"},{"product_id":"loreal-professionnel-paris-dia-color-8-3-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 8.3 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 8.3 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 8.3 \/ 60ml","offer_id":48037675827459,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_8.3.png?v=1777559488"},{"product_id":"loreal-professionnel-paris-dia-color-8-31-light-golden-ash-blonde-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 8.31 - Light Golden Ash Blonde Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 8.31 - Light Golden Ash Blonde Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 8.31 - Light Golden Ash Blonde \/ 60ml","offer_id":48037675860227,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_8.31_-_Light_Golden_Ash_Blonde.png?v=1777559489"},{"product_id":"loreal-professionnel-paris-dia-color-8-34-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 8.34 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 8.34 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 8.34 \/ 60ml","offer_id":48037675892995,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_8.34.png?v=1777559492"},{"product_id":"loreal-professionnel-paris-dia-color-8-43-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 8.43 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 8.43 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003cbr\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 8.43 \/ 60ml","offer_id":48037675925763,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_8.43.png?v=1777559494"},{"product_id":"loreal-professionnel-paris-dia-color-9-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 9 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 9 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 9 \/ 60ml","offer_id":48037675958531,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_9.png?v=1777559497"},{"product_id":"loreal-professionnel-paris-dia-color-9-1-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 9.1 Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 9.1 Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 9.1 \/ 60ml","offer_id":48037675991299,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_9.1.png?v=1777559500"},{"product_id":"loreal-professionnel-paris-dia-color-9-13-golden-beige-blonde-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 9.13 - Golden Beige Blonde Hair Color, 60ml","description":"\u003cp\u003eL'Oreal Professionnel Paris Dia Color 9.13 - Golden Beige Blonde Hair Color, 60ml\u003c\/p\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 9.13 - Golden Beige Blonde \/ 60ml","offer_id":48037676024067,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_9.13_-_Golden_Beige_Blonde.png?v=1777559502"},{"product_id":"loreal-professionnel-paris-dia-color-9-82-blonde-iridescent-mocha-hair-color-60ml","title":"L'Oreal Professionnel Paris Dia Color 9.82 - Blonde Iridescent Mocha Hair Color, 60ml","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Professionnel Paris Dia Color 9.82 - Blonde Iridescent Mocha Hair Color, 60ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-readmore=\"Read more\" class=\"c-product__description\"\u003e\n\u003cp\u003eDemi-permanent gloss color.\u003cbr\u003eReverses dullness for 6 weeks of gloss color up to 70% grey coverage. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e• 3x shinier hair\u003cbr\u003e• 100% true-to-tone color\u003cbr\u003e• Up to 92% natural...\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003eDia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.\u003cbr\u003eDia color restores hair color and shine with dullness Gap Filler Technology color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e\u003cbr\u003e• Lifts up to 1 level with alkaline technology, ammonia-free\u003cbr\u003e• Adds reflect and dimension for all hair types and textures\u003cbr\u003e• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones\u003cbr\u003e• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper\/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaximum % of naturality across all shades of the range, with at least 84%.\u003cbr\u003eInstrumental test; consumer tests\u003cbr\u003eInstrumental test\u003cbr\u003eVs. Dia Richesse\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003cp\u003e\u003cstrong\u003ePREPARATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAPPLICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl \u0026amp; brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEMULSION AND RINSING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eService opportunities\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirst reflect and shine for consumers new to color\u003c\/li\u003e\n\u003cli\u003eRefresh haircolor for consumers looking for low maintenance color\u003c\/li\u003e\n\u003cli\u003eGrey coverage up to 70%\u003c\/li\u003e\n\u003cli\u003eAdd shine to naturally dull hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 9.82 - Blonde Iridescent Mocha \/ 60ml","offer_id":48037676056835,"sku":null,"price":46.24,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Loreal_DIA_Color_9.82_-_Blonde_Iridescent_Mocha.png?v=1777559504"},{"product_id":"loreal-professionnel-paris-dia-light-7-8-mocha-medium-blonde-hair-color-50ml-hair-color-50mlloreal-professionnel-paris","title":"L'Oreal Professionnel Paris Dia Light 7.8 - Mocha Medium Blonde Hair Color, 50ml","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Professionnel Paris Dia Light 7.8 - Mocha Medium Blonde Hair Color, 50ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product__description u-d-n\" data-readmore=\"Read more\"\u003e\n\u003ch2\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher color.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe acidic gel-cream technology neutralizes \u0026amp; adds gloss after lightening and refreshes lengths after color.\u003c\/p\u003e\n\u003cp\u003eDemi-permanent color with no ammonia, it acts the perfect second step after a lightening service\/color service.\u003c\/p\u003e\n\u003cp\u003e-    Tone, gloss, refresh previously sensitized or colored hair\u003cbr\u003e-    Hair is 30% more conditioned\u003cbr\u003e-    Up to 2x shinier hair\u003cbr\u003e-    100% true-to-tone color\u003cbr\u003e-    Gentle acidic technology to balance the hair and close cuticles for healthier looking hair\u003cbr\u003e-    Provides no lift\u003cbr\u003e-    Doesn't cover greys\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eAfter Dia light on bleached hair.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eInstrumental test after multiple applications of Dia light vs oxidative color.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eWhat is it?\u003c\/h3\u003e\n\u003cp\u003eDemi-permanent color with no ammonia, it acts the perfect second step after a lightening service\/color service .\u003c\/p\u003e\n\u003cp\u003eThe acidic gel-cream technology neutralizes \u0026amp; adds gloss after lightening and refreshes lengths after color.\u003c\/p\u003e\n\u003ch3\u003eWhat does it do?\u003c\/h3\u003e\n\u003cp\u003e-    Tone, gloss, refresh previously sensitized or colored hair\u003cbr\u003e-    Hair is 30% more conditioned\u003cbr\u003e-    Up to 2x shinier hair\u003cbr\u003e-    100% true-to-tone color\u003cbr\u003e-    Gentle acidic technology to balance the hair and close cuticles for healthier looking hair\u003cbr\u003e-    Provides no lift\u003cbr\u003e-    Doesn't cover greys\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eAfter Dia light on bleached hair.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eInstrumental test after multiple applications of Dia light vs oxidative color.\u003c\/i\u003e\u003c\/p\u003e\n\u003ch3\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/h3\u003e\n\u003cp\u003eUse Dia light with Dia Activateur 9 \u0026amp; 20 volume in a 1.1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003ch3\u003eService options:\u003c\/h3\u003e\n\u003cp\u003e-    Corrective color\/pre-coloration\u003cbr\u003e-    Corrective color\/pre-coloration\u003cbr\u003e-    Neutralize\/tone Highlights and Balayage\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eMfd by: Productos Capilares L’Oréal S.A, Calle López Bravo, 78 - Polígono Industrial Villalonquéjar - 09001 Burgos, Spain.\u003c\/p\u003e\n\u003cp\u003eMktd by\/Regd office: L’Oréal India Pvt. Ltd, A-Wing, 8Th Floor, Marathon Futurex, N.M. Joshi Marg, Lower Parel, Mumbai 400013.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003eUse exclusively with the recommended Diactivateurs 9 vol or 20 vol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn a bowl, an applicator bottle or a shaker:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix 50 ml (1 tube) of Dia light cream.\u003c\/li\u003e\n\u003cli\u003eThen add 75 ml of Diactivateur 9 vol or 20 vol according to the result required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOn dry\/wet hair, apply the mixture, using a bottle or a brush.\u003c\/li\u003e\n\u003cli\u003eTO ADD GLOSS: Development time up to 20 mins (9 vol).\u003c\/li\u003e\n\u003cli\u003eTONING: Development time 5 - 10 mins (9 vol)\u003c\/li\u003e\n\u003cli\u003eQUICK COLOUR CHANGE: Development time 5 - 20 mins (9\/20 vol)\u003c\/li\u003e\n\u003cli\u003eCOLOUR AFTER A TEXTURE SERVICE: Development time 5 - 10 mins (9 vol)\u003c\/li\u003e\n\u003cli\u003eTOP UP PERMANENT COLOUR: Development time up to 20 mins (9\/20 vol)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments.\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time.\u003c\/li\u003e\n\u003cli\u003eFinish with the specific shampoo \u0026amp; mask: Metal Dx.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-sheets-root=\"1\"\u003eIngredients\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003eAqua \/ Water , Laureth-2 , Trideceth-2 Carboxamide Mea , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , Ci 77891 \/ Titanium Dioxide , 2,4-Diaminophenoxyethanol Hcl , P-Aminophenol , M-Aminophenol , Sodium Sulfite , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Polyquaternium-6 , Toluene-2,5-Diamine , 2-Methylresorcinol , 2-Methyl-5-Hydroxyethylaminophenol , Resorcinol , Cetyl Hydroxyethylcellulose , Edta , Erythorbic Acid , Parfum \/ Fragrancevalue2: Aqua \/ Water , Laureth-2 , Trideceth-2 Carboxamide Mea , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , Ci 77891 \/ Titanium Dioxide , 2,4-Diaminophenoxyethanol Hcl , P-Aminophenol , M-Aminophenol , Sodium Sulfite , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Polyquaternium-6 , Toluene-2,5-Diamine , 2-Methylresorcinol , 2-Methyl-5-Hydroxyethylaminophenol , Resorcinol , Cetyl Hydroxyethylcellulose , Edta , Erythorbic Acid , Parfum \/ Fragrancevalue3: Aqua \/ Water \/ Eau , Laureth-2 , Trideceth-2 Carboxamide Mea , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , Polyquaternium-6 , Parfum \/ Fragrance , Erythorbic Acid , Cetyl Hydroxyethylcellulose , P-Aminophenol , Resorcinol , Ethanolamine , M-Aminophenol , Edta , Toluene-2,5-Diamine , Ci 77891 \/ Titanium Dioxide , Sodium Sulfite , 2-Methylresorcinol , 2-Methyl-5-Hydroxyethylaminophenol , 2,4-Diaminophenoxyethanol Hcl , Sodium Metabisulfite , Thioglycerinvalue4: Aqua \/ Water \/ Eau , Laureth-2 , Trideceth-2 Carboxamide Mea , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , Ethanolamine , Polyquaternium-6 , Parfum \/ Fragrance , Erythorbic Acid , Cetyl Hydroxyethylcellulose , P-Aminophenol , Resorcinol , M-Aminophenol , Edta , Toluene-2,5-Diamine , Sodium Sulfite , Ci 77891 \/ Titanium Dioxide , 2-Methylresorcinol , 2-Methyl-5-Hydroxyethylaminophenol , 2,4-Diaminophenoxyethanol Hcl , Sodium Metabisulfite , Thioglycerin , Tetrasodium Edta\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Light 7.8 - Mocha Medium Blonde \/ 50ml","offer_id":48037676089603,"sku":null,"price":43.13,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Dia_Light_7.8.png?v=1777559506"},{"product_id":"loreal-professionnel-paris-dia-light-8-1-light-ash-blonde-hair-color-50ml-hair-color-50mlloreal-professionnel-paris","title":"L'Oreal Professionnel Paris Dia Light 8.1 - Light Ash Blonde Hair Color, 50ml","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Professionnel Paris Dia Light 8.1 - Light Ash Blonde Hair Color, 50ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product__description u-d-n\" data-readmore=\"Read more\"\u003e\n\u003ch2\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher color.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe acidic gel-cream technology neutralizes \u0026amp; adds gloss after lightening and refreshes lengths after color.\u003c\/p\u003e\n\u003cp\u003eDemi-permanent color with no ammonia, it acts the perfect second step after a lightening service\/color service.\u003c\/p\u003e\n\u003cp\u003e-    Tone, gloss, refresh previously sensitized or colored hair\u003cbr\u003e-    Hair is 30% more conditioned\u003cbr\u003e-    Up to 2x shinier hair\u003cbr\u003e-    100% true-to-tone color\u003cbr\u003e-    Gentle acidic technology to balance the hair and close cuticles for healthier looking hair\u003cbr\u003e-    Provides no lift\u003cbr\u003e-    Doesn't cover greys\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eAfter Dia light on bleached hair.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eInstrumental test after multiple applications of Dia light vs oxidative color.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eWhat is it?\u003c\/h3\u003e\n\u003cp\u003eDemi-permanent color with no ammonia, it acts the perfect second step after a lightening service\/color service .\u003c\/p\u003e\n\u003cp\u003eThe acidic gel-cream technology neutralizes \u0026amp; adds gloss after lightening and refreshes lengths after color.\u003c\/p\u003e\n\u003ch3\u003eWhat does it do?\u003c\/h3\u003e\n\u003cp\u003e-    Tone, gloss, refresh previously sensitized or colored hair\u003cbr\u003e-    Hair is 30% more conditioned\u003cbr\u003e-    Up to 2x shinier hair\u003cbr\u003e-    100% true-to-tone color\u003cbr\u003e-    Gentle acidic technology to balance the hair and close cuticles for healthier looking hair\u003cbr\u003e-    Provides no lift\u003cbr\u003e-    Doesn't cover greys\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eAfter Dia light on bleached hair.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eInstrumental test after multiple applications of Dia light vs oxidative color.\u003c\/i\u003e\u003c\/p\u003e\n\u003ch3\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/h3\u003e\n\u003cp\u003eUse Dia light with Dia Activateur 9 \u0026amp; 20 volume in a 1.1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003ch3\u003eService options:\u003c\/h3\u003e\n\u003cp\u003e-    Corrective color\/pre-coloration\u003cbr\u003e-    Corrective color\/pre-coloration\u003cbr\u003e-    Neutralize\/tone Highlights and Balayage\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eMfd by: Productos Capilares L’Oréal S.A, Calle López Bravo, 78 - Polígono Industrial Villalonquéjar - 09001 Burgos, Spain.\u003c\/p\u003e\n\u003cp\u003eMktd by\/Regd office: L’Oréal India Pvt. Ltd, A-Wing, 8Th Floor, Marathon Futurex, N.M. Joshi Marg, Lower Parel, Mumbai 400013.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003eUse exclusively with the recommended Diactivateurs 9 vol or 20 vol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn a bowl, an applicator bottle or a shaker:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix 50 ml (1 tube) of Dia light cream.\u003c\/li\u003e\n\u003cli\u003eThen add 75 ml of Diactivateur 9 vol or 20 vol according to the result required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOn dry\/wet hair, apply the mixture, using a bottle or a brush.\u003c\/li\u003e\n\u003cli\u003eTO ADD GLOSS: Development time up to 20 mins (9 vol).\u003c\/li\u003e\n\u003cli\u003eTONING: Development time 5 - 10 mins (9 vol)\u003c\/li\u003e\n\u003cli\u003eQUICK COLOUR CHANGE: Development time 5 - 20 mins (9\/20 vol)\u003c\/li\u003e\n\u003cli\u003eCOLOUR AFTER A TEXTURE SERVICE: Development time 5 - 10 mins (9 vol)\u003c\/li\u003e\n\u003cli\u003eTOP UP PERMANENT COLOUR: Development time up to 20 mins (9\/20 vol)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments.\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time.\u003c\/li\u003e\n\u003cli\u003eFinish with the specific shampoo \u0026amp; mask: Metal Dx.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003eAqua \/ Water , Laureth-2 , Trideceth-2 Carboxamide Mea , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , Ci 77891 \/ Titanium Dioxide , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , P-Aminophenol , Sodium Sulfite , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Polyquaternium-6 , Toluene-2,5-Diamine , 2-Methylresorcinol , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Cetyl Hydroxyethylcellulose , Edta , Erythorbic Acid , Parfum \/ Fragrance \u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Light 8.1 - Light Ash Blonde \/ 50ml","offer_id":48037676122371,"sku":null,"price":43.13,"currency_code":"SAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Dia_Light_8.1.png?v=1777559508"},{"product_id":"loreal-professionnel-paris-dia-light-8-11-deep-ash-light-blonde-hair-color-50ml-hair-color-50mlloreal-professionnel-paris","title":"L'Oreal Professionnel Paris Dia Light 8.11 - Deep Ash Light Blonde Hair Color, 50ml","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Professionnel Paris Dia Light 8.11 - Deep Ash Light Blonde Hair Color, 50ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product__description u-d-n\" data-readmore=\"Read more\"\u003e\n\u003ch2\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher color.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe acidic gel-cream technology neutralizes \u0026amp; adds gloss after lightening and refreshes lengths after color.\u003c\/p\u003e\n\u003cp\u003eDemi-permanent color with no ammonia, it acts the perfect second step after a lightening service\/color service.\u003c\/p\u003e\n\u003cp\u003e-    Tone, gloss, refresh previously sensitized or colored hair\u003cbr\u003e-    Hair is 30% more conditioned\u003cbr\u003e-    Up to 2x shinier hair\u003cbr\u003e-    100% true-to-tone color\u003cbr\u003e-    Gentle acidic technology to balance the hair and close cuticles for healthier looking hair\u003cbr\u003e-    Provides no lift\u003cbr\u003e-    Doesn't cover greys\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eAfter Dia light on bleached hair.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eInstrumental test after multiple applications of Dia light vs oxidative color.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eWhat is it?\u003c\/h3\u003e\n\u003cp\u003eDemi-permanent color with no ammonia, it acts the perfect second step after a lightening service\/color service .\u003c\/p\u003e\n\u003cp\u003eThe acidic gel-cream technology neutralizes \u0026amp; adds gloss after lightening and refreshes lengths after color.\u003c\/p\u003e\n\u003ch3\u003eWhat does it do?\u003c\/h3\u003e\n\u003cp\u003e-    Tone, gloss, refresh previously sensitized or colored hair\u003cbr\u003e-    Hair is 30% more conditioned\u003cbr\u003e-    Up to 2x shinier hair\u003cbr\u003e-    100% true-to-tone color\u003cbr\u003e-    Gentle acidic technology to balance the hair and close cuticles for healthier looking hair\u003cbr\u003e-    Provides no lift\u003cbr\u003e-    Doesn't cover greys\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eAfter Dia light on bleached hair.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eInstrumental test after multiple applications of Dia light vs oxidative color.\u003c\/i\u003e\u003c\/p\u003e\n\u003ch3\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/h3\u003e\n\u003cp\u003eUse Dia light with Dia Activateur 9 \u0026amp; 20 volume in a 1.1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003ch3\u003eService options:\u003c\/h3\u003e\n\u003cp\u003e-    Corrective color\/pre-coloration\u003cbr\u003e-    Corrective color\/pre-coloration\u003cbr\u003e-    Neutralize\/tone Highlights and Balayage\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eMfd by: Productos Capilares L’Oréal S.A, Calle López Bravo, 78 - Polígono Industrial Villalonquéjar - 09001 Burgos, Spain.\u003c\/p\u003e\n\u003cp\u003eMktd by\/Regd office: L’Oréal India Pvt. Ltd, A-Wing, 8Th Floor, Marathon Futurex, N.M. Joshi Marg, Lower Parel, Mumbai 400013.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003eUse exclusively with the recommended Diactivateurs 9 vol or 20 vol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn a bowl, an applicator bottle or a shaker:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix 50 ml (1 tube) of Dia light cream.\u003c\/li\u003e\n\u003cli\u003eThen add 75 ml of Diactivateur 9 vol or 20 vol according to the result required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOn dry\/wet hair, apply the mixture, using a bottle or a brush.\u003c\/li\u003e\n\u003cli\u003eTO ADD GLOSS: Development time up to 20 mins (9 vol).\u003c\/li\u003e\n\u003cli\u003eTONING: Development time 5 - 10 mins (9 vol)\u003c\/li\u003e\n\u003cli\u003eQUICK COLOUR CHANGE: Development time 5 - 20 mins (9\/20 vol)\u003c\/li\u003e\n\u003cli\u003eCOLOUR AFTER A TEXTURE SERVICE: Development time 5 - 10 mins (9 vol)\u003c\/li\u003e\n\u003cli\u003eTOP UP PERMANENT COLOUR: Development time up to 20 mins (9\/20 vol)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments.\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time.\u003c\/li\u003e\n\u003cli\u003eFinish with the specific shampoo \u0026amp; mask: Metal Dx.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003eAqua \/ Water , Laureth-2 , Trideceth-2 Carboxamide Mea , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , Ci 77891 \/ Titanium Dioxide , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , 4-Amino-2-Hydroxytoluene , Sodium Sulfite , Sodium Sulfate , Ethanolamine , Thioglycerin , Polyquaternium-6 , Toluene-2,5-Diamine , Cetyl Hydroxyethylcellulose , Edta , Cetearyl Alcohol , Erythorbic Acid , Parfum \/ Fragrance ,\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Light 8.11 - Deep Ash Light Blonde \/ 50ml","offer_id":48037676155139,"sku":null,"price":43.13,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Dia_Light_8.11.png?v=1777559509"},{"product_id":"loreal-professionnel-paris-dia-light-8-28-light-blonde-iridescent-mocha-hair-color-50ml-hair-color-50mlloreal-professionnel-paris","title":"L'Oreal Professionnel Paris Dia Light 8.28 - Light Blonde Iridescent Mocha Hair Color, 50ml","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Professionnel Paris Dia Light 8.28 - Light Blonde Iridescent Mocha Hair Color, 50ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"c-product__description u-d-n\" data-readmore=\"Read more\"\u003e\n\u003ch2\u003e\u003cstrong\u003eNeutralizing gloss and lengths refresher color.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe acidic gel-cream technology neutralizes \u0026amp; adds gloss after lightening and refreshes lengths after color.\u003c\/p\u003e\n\u003cp\u003eDemi-permanent color with no ammonia, it acts the perfect second step after a lightening service\/color service.\u003c\/p\u003e\n\u003cp\u003e-    Tone, gloss, refresh previously sensitized or colored hair\u003cbr\u003e-    Hair is 30% more conditioned\u003cbr\u003e-    Up to 2x shinier hair\u003cbr\u003e-    100% true-to-tone color\u003cbr\u003e-    Gentle acidic technology to balance the hair and close cuticles for healthier looking hair\u003cbr\u003e-    Provides no lift\u003cbr\u003e-    Doesn't cover greys\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eAfter Dia light on bleached hair.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eInstrumental test after multiple applications of Dia light vs oxidative color.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003eWhat is it?\u003c\/h3\u003e\n\u003cp\u003eDemi-permanent color with no ammonia, it acts the perfect second step after a lightening service\/color service .\u003c\/p\u003e\n\u003cp\u003eThe acidic gel-cream technology neutralizes \u0026amp; adds gloss after lightening and refreshes lengths after color.\u003c\/p\u003e\n\u003ch3\u003eWhat does it do?\u003c\/h3\u003e\n\u003cp\u003e-    Tone, gloss, refresh previously sensitized or colored hair\u003cbr\u003e-    Hair is 30% more conditioned\u003cbr\u003e-    Up to 2x shinier hair\u003cbr\u003e-    100% true-to-tone color\u003cbr\u003e-    Gentle acidic technology to balance the hair and close cuticles for healthier looking hair\u003cbr\u003e-    Provides no lift\u003cbr\u003e-    Doesn't cover greys\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eAfter Dia light on bleached hair.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eInstrumental test after multiple applications of Dia light vs oxidative color.\u003c\/i\u003e\u003c\/p\u003e\n\u003ch3\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/h3\u003e\n\u003cp\u003eUse Dia light with Dia Activateur 9 \u0026amp; 20 volume in a 1.1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003ch3\u003eService options:\u003c\/h3\u003e\n\u003cp\u003e-    Corrective color\/pre-coloration\u003cbr\u003e-    Corrective color\/pre-coloration\u003cbr\u003e-    Neutralize\/tone Highlights and Balayage\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eMfd by: Productos Capilares L’Oréal S.A, Calle López Bravo, 78 - Polígono Industrial Villalonquéjar - 09001 Burgos, Spain.\u003c\/p\u003e\n\u003cp\u003eMktd by\/Regd office: L’Oréal India Pvt. Ltd, A-Wing, 8Th Floor, Marathon Futurex, N.M. Joshi Marg, Lower Parel, Mumbai 400013.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003eUse exclusively with the recommended Diactivateurs 9 vol or 20 vol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn a bowl, an applicator bottle or a shaker:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix 50 ml (1 tube) of Dia light cream.\u003c\/li\u003e\n\u003cli\u003eThen add 75 ml of Diactivateur 9 vol or 20 vol according to the result required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOn dry\/wet hair, apply the mixture, using a bottle or a brush.\u003c\/li\u003e\n\u003cli\u003eTO ADD GLOSS: Development time up to 20 mins (9 vol).\u003c\/li\u003e\n\u003cli\u003eTONING: Development time 5 - 10 mins (9 vol)\u003c\/li\u003e\n\u003cli\u003eQUICK COLOUR CHANGE: Development time 5 - 20 mins (9\/20 vol)\u003c\/li\u003e\n\u003cli\u003eCOLOUR AFTER A TEXTURE SERVICE: Development time 5 - 10 mins (9 vol)\u003c\/li\u003e\n\u003cli\u003eTOP UP PERMANENT COLOUR: Development time up to 20 mins (9\/20 vol)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments.\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time.\u003c\/li\u003e\n\u003cli\u003eFinish with the specific shampoo \u0026amp; mask: Metal Dx.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-producttab__contentinner\"\u003eAqua \/ Water , Laureth-2 , Trideceth-2 Carboxamide Mea , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , Ci 77891 \/ Titanium Dioxide , 2,4-Diaminophenoxyethanol Hcl , 4-Amino-2-Hydroxytoluene , Sodium Sulfite , Hydroxybenzomorpholine , Ethanolamine , Thioglycerin , Polyquaternium-6 , Toluene-2,5-Diamine , 2-Methylresorcinol , Cetyl Hydroxyethylcellulose , Edta , Erythorbic Acid , Parfum \/ Fragrancevalue2: Aqua \/ Water , Laureth-2 , Trideceth-2 Carboxamide Mea , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , Ci 77891 \/ Titanium Dioxide , 2,4-Diaminophenoxyethanol Hcl , 4-Amino-2-Hydroxytoluene , Sodium Sulfite , Hydroxybenzomorpholine , Ethanolamine , Thioglycerin , Polyquaternium-6 , Toluene-2,5-Diamine , 2-Methylresorcinol , Cetyl Hydroxyethylcellulose , Edta , Erythorbic Acid , Parfum \/ Fragrancevalue3: Aqua \/ Water \/ Eau , Laureth-2 , Trideceth-2 Carboxamide Mea , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , Ethanolamine , Polyquaternium-6 , Parfum \/ Fragrance , Erythorbic Acid , Cetyl Hydroxyethylcellulose , Edta , Toluene-2,5-Diamine , Ci 77891 \/ Titanium Dioxide , Sodium Sulfite , 4-Amino-2-Hydroxytoluene , Hydroxybenzomorpholine , 2-Methylresorcinol , 2,4-Diaminophenoxyethanol Hcl , Thioglycerinvalue4: Aqua \/ Water \/ Eau , Laureth-2 , Trideceth-2 Carboxamide Mea , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , Ethanolamine , Polyquaternium-6 , Parfum \/ Fragrance , Erythorbic Acid , Cetyl Hydroxyethylcellulose , Edta , Toluene-2,5-Diamine , Ci 77891 \/ Titanium Dioxide , Sodium Sulfite , 4-Amino-2-Hydroxytoluene , Hydroxybenzomorpholine , 2-Methylresorcinol , 2,4-Diaminophenoxyethanol Hcl , Thioglycerinvalue 5: value 6: Aqua \/ Water , Laureth-2 , Trideceth-2 Carboxamide Mea , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , Ci 77891 \/ Titanium Dioxide , 4-Amino-2-Hydroxytoluene , Sodium Sulfite , Hydroxybenzomorpholine , Ethanolamine , Thioglycerin , Polyquaternium-6 , Toluene-2,5-Diamine , 2-Methylresorcinol , Cetyl Hydroxyethylcellulose , Edta , Tetrasodium Edta , Erythorbic Acid , 2,4-Diaminophenoxyethanol Hcl , Parfum \/ Fragrance\u003c\/div\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Light 8.28 - Light Blonde Iridescent Mocha \/ 50ml","offer_id":48037676220675,"sku":null,"price":43.13,"currency_code":"SAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3643\/3923\/files\/Dia_Light_8.28.png?v=1777559511"}],"url":"https:\/\/indicrest.store\/en\/collections\/luxury-brand.oembed","provider":"Indicrest KSA","version":"1.0","type":"link"}